Why Hospitality needs an identifying brand

Hospitality is the one industry with its own fashion identity, created mainly by its own participants, however, no one brand has owned the fact that the industry is largely passed off with inferior clothing and uniform, ignoring that the rigor of a single shift is too much for the average garment.

As an industry hospitality is the second largest in the UK and across the world. 3.5 million people work within the sector in the UK alone.

Why don’t we have a fashion brand that represents us? We are expected to pull shirts that we love out of our wardrobes to destroy them behind the bar, knowing we will never be able to replace them. The vintage, the new and the rare. We don’t have to wear them but as a group of professionals we care about how we look! And we often sacrifice our favorite T-shirt in the name of fashion.

Citrus social is giving you something you can have and keep. The style and identity that is truly routed in hospitality. It’s what we know and love. We win awards for our cocktails now we want to win awards for our forward-thinking brand.

How can we build something that you guys’ love shining a light on hospitality especially in such hard times when a lot of us are feeling lost and scared for the future.

Join the club. It’s your club, it already exists we just want to give the street our uniform. These will last a generation not just the night.